Day: January 11, 2023

Your direct contacts may provide advice, counsel and support. But, it is THEIR contacts that create a new customer base, provide a supplier, get venture capital or introduce you to the person you need to close a deal. Perhaps the term business networking is a misnomer. Think of it as people networking, because it is PEOPLE that make networking successful.

There’s a clear way around press release failure and it’s called the pitch. A lot like it sounds a pitch is a fast throw at busy editors about a possible story. If they want to find out more, then you send the press release.